TAP PROJECT \\ SOMETHING WE CAN ALL DRINK TO

UNICEF and Droga 5 partnered up to create the Tap Project in an effort to get people to pay for something they would typically get for free. By donating $1 for a glass of water at participating restaurants contributors were providing 40 days of fresh drinking water for third world countries. In its second year they asked the BYU Ad Lab to create a campaign specifically for the Utah market. In turn we came up with something that we could all drink to. 

\ AGENCY: BYU AD LAB

\\ PRINT & OOH

We commissioned student and children throughout the community to create our traditional print campaign. We also created cards that would be presented at restaurants visually showing the type of impact that could be made by visitors donations.