ALLSTATE INSURANCE \\ MAYHEM CAMPAIGN
Allstate has generally been considered as an old fashion mom and pop insurance company that's no longer considered relevant. Today's insurance is about selling a convenience; "15 minutes can save you 15%", "We've got a name your price tool", "One click and save." It's being treated as a commodity without really educating the buyer on the right coverage for them. So how can Allstate resurge not only as a relevant brand, but also sell insurance better, funnier and smarter than the other guys? By unleashing a little MAYHEM into the world and see what exactly that quick and easy insurance actually covers.
\ AGENCY: LEO BURNETT
\ DIRECTOR: PHIL MORRISON
Hunter Thompson Inspired Illustrations
Illustrator: Larry Day \\ Art Director: Chris Rodriguez
\\ AWARDS
Cannes
2011 Bronze Cannes Lion x3
The One Show
2011 One Show Silver Winners x2
Young Guns
Gold Bullet 2011
2011 Silver Bullet x2
2011 Bronze Bullet 2011 x2
2010 Bronze Bullet x2
2011 Finalist Mayhem Campaign x2
2010 Finalist Mayhem Campaign
Art Directors Club
2011 Art Directors Club Silver Cube
D&AD
2011 D&AD in the Book
London Internationals:
2011 Bronze TV/Cinema/online Film Campaign
2011 Bronze Integrated Campaign 2011
2011 Bronze Insurance Campaign: Allstate Mayhem x4
2010 Silver Campaign x2
ADDY's
2011 Gold National ADDY Awards:
Best In Show
The Peoples Choice
Mixed/Multiple Media
x6 Television Commercial
2012 National ADDY Awards: 2012 Gold Mix Media
2012 Gold National TV
2012 Gold Consumer Services
2012 Silver National TV
2011 Best in Show Regional ADDY's: Mayhem Campaign
x 8 Gold Regional ADDY's: Mayhem Campaign
1 Silver Regional ADDY's: Mayhem Campaign
AICP
2011 AICP Winner: Campaign of Excellence
Shark Advertising Awards
2010 Silver - TV Campaign
2011 Gold - TV Campaign
2011 Bronze - Financial