LUNCHABLES - LET IT OUT
Summer Give-a-way Promotion National TV
Boredom. It’s an epidemic that’s plagued kid’s since the beginning of time. Rainy days, long car rides, the same old games…what’s a kid to do? Grab a Lunchables. Because now Lunchables is doing more than just fueling you. We’re fueling fun with larger than life give-aways and boredom busters beyond your wildest imagination. No more one-size fits all games. With Lunchables you’ll…never be bored again.
AGENCY: MCGARRYBOWEN
DIRECTOR: OMRI COHEN
PHOTOGRAPHY: TONY D'ORIO
THE LOST CAMPAIGN R.I.P.
The Clients bought this campaign and then decided to go in a different direction. It was intended to be insightful and relatable to both kids and their parents. We signed on recognizable, for both the kid and parent, celebrity VO talent such as Amy Poehler, Aziz Ansari, and Will Arnett. It was a sad day when we only got to record Amy. Here is her spot.
Kids aren’t weird, like adults, they have the same hilarious imperfections and insecurities. They just aren’t always as good at hiding them yet. Parents want to protect their kids from failure, from being laughed at, but also want to encourage them to be ok with taking risks, to joining in, to be able to get the most out of life. Because if kids were able to look back at their lives from a parent’s perspective they would know that really there is no failure. It’s all just for fun. So who cares, why not give it a try?…LET IT OUT.