GATORADE | SECRET TO VICTORY

From the very beginning, Gatorade’s goal has been clear – help athletes win. And with over 50 years of fueling the world’s best athletes, Gatorade has been there for many of the greatest victories in sports history. 

And while we tend to focus on the wins, the truth is that losing is actually a big part of winning. Whether you’re a high school football player or a Super Bowl champion, in order to win, you have to be able to lose. Because the lessons, motivation, and inner strength that athletes gain from defeat are powerful fuel to “Win From Within.”

Every athlete loses. It’s part of the game. But what separates the good from the great is how they bounce back. True champions don’t fear defeat. They use it as a challenge to work harder and fuel future victories.

DIRECTOR: MATT BARON | AGENCY: TBWA CHIAT DAY, LA

GATORADE | FUELED BY THE BEST

The best athletes in the world have one thing in common, they are fueled by the best. Then. Now. Forever

EDITOR: ROBERT LOPUSKI | GRAPHICS: 1STAVEMACHINE | AGENCY: TBWA CHIAT DAY, LA

GATORADE | KEEP MOVING

There’s no such thing as a casual workout when you’re as competitive as power couple, Dwyane Wade & Gabrielle Union.
In this spot, we see the two get the most out of their workout with Gatorade Zero.

DIRECTOR: THE MALLOY’S | AGENCY: TBWA CHIAT DAY, LA

GATORADE | G ZERO EFFECT

The sequel to our last G Zero campaign, Dwayne & Gab are back in the gym and inspiring others to join their couples competition.

DIRECTOR: THE MALLOY’S | AGENCY: TBWA CHIAT DAY, LA

GATORADE | MADE FOR THIS

This campaign celebrates the full portfolio of products from Gatorade. For every member of your team, Gatorade has a team of products that was made to fuel them. The "Made For This" Campaign declares that whatever greatness an athlete was made to achieve, Gatorade was made to fuel it.

DIRECTOR: PAUL GEUSEBROEK | AGENCY: TBWA CHIAT DAY, LA

GATORADE | PRINT