GATORADE | SECRET TO VICTORY

From the very beginning, Gatorade’s goal has been clear – help athletes win. And with over 50 years of fueling the world’s best athletes, Gatorade has been there for many of the greatest victories in sports history. 

And while we tend to focus on the wins, the truth is that losing is actually a big part of winning. Whether you’re a high school football player or a Super Bowl champion, in order to win, you have to be able to lose. Because the lessons, motivation, and inner strength that athletes gain from defeat are powerful fuel to “Win From Within.”

Every athlete loses. It’s part of the game. But what separates the good from the great is how they bounce back. True champions don’t fear defeat. They use it as a challenge to work harder and fuel future victories.

🏆 Award: Shortlisted Cannes | Film Craft > Script

DIRECTOR: MATT BARON | AGENCY: TBWA CHIAT DAY, LA

THE SECRET TO VICTORY | PODCAST SERIES

In conjunction with our broadcast campaign, we also partnered with Gimlet Media to launch a 6-part podcast series telling the full (and often unheard) stories of defeat from the athletes featured in our film. Each episode told how some of the best athletes in the world used their defeat as motivation to victory.

GATORADE | GREATNESS STARTS WITH G

Created the successful new brand platform, “Greatness Starts With G.” We then launched this line with a campaign centered around the truth that there are many paths an athlete can take to Greatness, but it all starts with G.

DIRECTOR: STUART MCINTYRE | EDITOR: ADAM ROBINSON | AGENCY: TBWA CHIAT DAY, LA

BOLT24 | REAL STAR AWARDS

For the 2021 NBA All-Star weekend, BOLT24 partnered with Desus & Mero to host the first-ever Instagram Stories award show, The Real Star Awards, honoring the most REAL basketball talent in the game. Concepted and produced in just two weeks, this was unlike any award show you’ve ever seen. Click the phone below to watch the show live on tape. Do it now, do it!

🏆 Award: Shortlisted Cannes | Branded Content for Sport > Digital

PRODUCTION: JANE | AGENCY: TBWA CHIAT DAY, LA

GATORADE | LOVE MEANS EVERYTHING

In tennis, “Love” means nothing. Quite literally, zero. It’s the score before the match even begins. Serena’s career started at love and continued to fuel a movement that would show the world that love truly means everything.

🏆 Awards: Silver Sports Clio | AdWeeks 30 Best Ads of 2022, #1 | Fast Company 5 Best of 2022, #1

DIRECTOR: JAKE NAVA | VO: BEYONCÉ | EDITORIAL: LOST PLANET | AGENCY: TBWA CHIAT DAY, LA

GATORADE | FUELED BY THE BEST

The best athletes in the world have one thing in common, they are fueled by the best. Then. Now. Forever

EDITOR: ROBERT LOPUSKI | GRAPHICS: 1STAVEMACHINE | AGENCY: TBWA CHIAT DAY, LA

GATORADE | KEEP MOVING

There’s no such thing as a casual workout when you’re as competitive as power couple, Dwyane Wade & Gabrielle Union.
In this spot, we see the two get the most out of their workout with Gatorade Zero.

DIRECTOR: THE MALLOY’S | AGENCY: TBWA CHIAT DAY, LA

GATORADE | G ZERO EFFECT

The sequel to our last G Zero campaign, Dwayne & Gab are back in the gym and inspiring others to join their couples competition.

DIRECTOR: THE MALLOY’S | AGENCY: TBWA CHIAT DAY, LA

GATORADE | MADE FOR THIS

This campaign celebrates the full portfolio of products from Gatorade. For every member of your team, Gatorade has a team of products that was made to fuel them. The "Made For This" Campaign declares that whatever greatness an athlete was made to achieve, Gatorade was made to fuel it.

DIRECTOR: PAUL GEUSEBROEK | AGENCY: TBWA CHIAT DAY, LA

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