BUFFALO WILD WINGS \\ WING WISDOM

What do cheese curds, groins, and a popular circus clown from 1848 have to do with March Madness? They are all part of our new B-Dubs alive platform, serving up real-time #WingWisdom that aligns with key moments in the tournament, such as: Selection Sunday, The Sweet 16, and overtime.

\ AGENCY: CHIAT DAY, LA

\ DIRECTOR: WAYNE MCCLAMMY

PRE-TOURNEY "PIZZA TO YOUR HOME?"

IF YOU'VE BUILT AN EXACT REPLICA OF A BUFFALO WILD WINGS IN YOUR HOME, THIS IMPORTANT COMMERCIAL MESSAGE MAY NOT APPLY TO YOU.

SELECTION SUNDAY "BRACKETS"

IS IT WRONG TO FILL OUT MULTIPLE BRACKETS? WHO’S TO SAY? PROBABLY YOUR FRIENDS.

OVERTIME "DVR"

REMEMBER WHEN YOU FORGOT TO ADD EXTRA TIME TO YOUR DVR AND THE GAME WENT INTO OVERTIME AND CUT EVERYTHING OFF? 

THIS SPOT WAS THE FIRST TO AIR DURING OVERTIME TOURNAMENT GAMES.

"SHORTS"

SHORT SHORTS, OR LONG? JUST ONE OF THE MANY IMPORTANT MARCH MADNESS QUESTIONS THAT ONLY WE DARE TO ANSWER..

CINDERELLA STORY "CHEESE CURDS"

CHEESE CURDS ARE THE CINDERELLA STORY OF FRIED FOOD. AND THE BIG DANCE IS YOUR MOUTH.

SWEET 16 "SWEAT 16"

IF YOU’RE LOOKING FOR SWEET, YOU SHOULD PROBABLY BE WATCHING CAT VIDEOS. 

ELITE 8 "HARDWOOD"

TO THE VICTOR GO THE FLOORBOARDS.

FINAL 4 "BANDWAGON"

HARKEN BACK TO YE OLDEN DAYS, WHEN PEOPLE SPOKE FUNNY AND DID SILLY THINGS LIKE HOP ON BANDWAGONS WITH POPULAR CIRCUS CLOWNS.

FINALS "GOODNIGHT MARCH MADNESS"

GOODNIGHT MARCH MADNESS YOU BENCHMARK OF SPRING.

\\ SUSTAINING TV: "KARATE"

BUFFALO WILD WINGS CUSTOMERS ARE THE BEST AROUND, YOU MIGHT EVEN SAY THAT NOTHING IS GONNA EVER KEEP THEM DOWN. This spot runs throughout the year after the tournament is over.