BUFFALO WILD WINGS \\ WING WISDOM
What do cheese curds, groins, and a popular circus clown from 1848 have to do with March Madness? They are all part of our new B-Dubs alive platform, serving up real-time #WingWisdom that aligns with key moments in the tournament, such as: Selection Sunday, The Sweet 16, and overtime.
DIRECTOR: WAYNE MCCLAMMY | AGENCY: CHIAT, LA
PRE-TOURNEY "PIZZA TO YOUR HOME?"
IF YOU'VE BUILT AN EXACT REPLICA OF A BUFFALO WILD WINGS IN YOUR HOME, THIS IMPORTANT COMMERCIAL MESSAGE MAY NOT APPLY TO YOU.
SELECTION SUNDAY "BRACKETS"
IS IT WRONG TO FILL OUT MULTIPLE BRACKETS? WHO’S TO SAY? PROBABLY YOUR FRIENDS.
OVERTIME "DVR"
REMEMBER WHEN YOU FORGOT TO ADD EXTRA TIME TO YOUR DVR AND THE GAME WENT INTO OVERTIME AND CUT EVERYTHING OFF?
THIS SPOT WAS THE FIRST TO AIR DURING OVERTIME TOURNAMENT GAMES.
"SHORTS"
SHORT SHORTS, OR LONG? JUST ONE OF THE MANY IMPORTANT MARCH MADNESS QUESTIONS THAT ONLY WE DARE TO ANSWER..
CINDERELLA STORY "CHEESE CURDS"
CHEESE CURDS ARE THE CINDERELLA STORY OF FRIED FOOD. AND THE BIG DANCE IS YOUR MOUTH.
SWEET 16 "SWEAT 16"
IF YOU’RE LOOKING FOR SWEET, YOU SHOULD PROBABLY BE WATCHING CAT VIDEOS.
ELITE 8 "HARDWOOD"
TO THE VICTOR GO THE FLOORBOARDS.
FINAL 4 "BANDWAGON"
HARKEN BACK TO YE OLDEN DAYS, WHEN PEOPLE SPOKE FUNNY AND DID SILLY THINGS LIKE HOP ON BANDWAGONS WITH POPULAR CIRCUS CLOWNS.
FINALS "GOODNIGHT MARCH MADNESS"
GOODNIGHT MARCH MADNESS YOU BENCHMARK OF SPRING.
SUSTAINING TV: "KARATE"
BUFFALO WILD WINGS CUSTOMERS ARE THE BEST AROUND, YOU MIGHT EVEN SAY THAT NOTHING IS GONNA EVER KEEP THEM DOWN. This spot runs throughout the year after the tournament is over.
BUFFALO WILD WINGS | FOOTBALL RICH
Buffalo Wild Wings is the perfect place to catch all the action during the football season. From drafting your fantasy team with your league to watching the games with all your friends, the moment you walk into a Buffalo Wild Wings you'll feel Football Rich.
DIRECTOR: NEAL BRENNAN | AGENCY: CHIAT, LA
🏆 Awards: D&AD wood pencil, branded content & entertainment
FOOTBALL RICH
BUFFALO WILD WINGS 17-WEEK PROGRAM WILL PUT YOU ON THE ROAD TO FOOTBALL RICHES AND ALL YOU HAVE TO DO IS WALK THROUGH THE DOOR. STILL SKEPTICAL? LISTEN TO EMMITT SMITH.
FANTASY FOOTBALL RICH
HOSTING YOUR DRAFT PARTY AT B-DUBS WILL INSTANTLY MAKE YOU FANTASY FOOTBALL RICH. JUST ASK BILL COWHER.
HOLIDAY GIFT CARD
THIS HOLIDAY SEASON, GIVE THE GIFT OF WINGS, BEER, AND SPORTS.
BUFFALO WILD WINGS | TYPE TREATMENT
What do you do when your brand spokesperson says he was somewhere he really wasn't, forcing the brand to pull their entire campaign just as the football season is about to kick-off? We did something that was cheap, quick, and topical.