ALLSTATE \\ STANDUP ACT
Allstate wanted to bring the severity of teen driving fatalities to congresses doorstep. We created a movement that would force congress to take more drastic precautions and legislation in issuing young teens their drivers licenses. Through the Standup Act website and Facebook we encourage the population to sign the act and then write their local congressmen to support it in congress. The act SUCCESSFULLY passed and now more teens are in Good Hands behind the wheel and on the road.
\\ WEBSITE
We ran a full page, all black bleed ad in the Wall Street Journal the Sunday before Memorial Day weekend. We also went to our facebook fans to help bring attention of our cause to others in their circle of influence. We asked that on May 20-27 (statistically the most dangerous driving week of the year) to blackout their profile picture and to post on their wall our important message.
